Cookie Policy
Cookie Policy
Last updated: March 2026
This Cookie Policy explains how ETF Tokenisation (etftokenisation.com), operated by The Vanderbilt Portfolio AG, uses cookies and similar tracking technologies when you visit our website. We are committed to transparency about how we collect and use data relating to your browsing activity. This policy should be read alongside our Privacy Policy and Terms of Service.
What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide information to the website operator, and to remember your preferences and activity across browsing sessions.
Cookies are not programs and cannot access other data on your device. They contain only the information that a website places into them. Each cookie is typically associated with a specific domain — meaning a cookie set by etftokenisation.com cannot be read by another website.
Session cookies exist only for the duration of your browser session and are deleted automatically when you close your browser. Persistent cookies remain on your device for a specified period or until you manually delete them. Cookies can be “first-party” (set directly by etftokenisation.com) or “third-party” (set by third-party services we use, such as analytics platforms or advertising networks).
Legal Basis for Cookie Use
ETF Tokenisation operates under Swiss law as The Vanderbilt Portfolio AG and serves visitors from the European Union, United Kingdom, United States, and globally. We comply with the EU ePrivacy Directive (2002/58/EC as amended), the General Data Protection Regulation (GDPR/Regulation (EU) 2016/679), the UK GDPR and the UK Privacy and Electronic Communications Regulations 2003, and applicable Swiss data protection law (nDSG, in force September 2023).
Under the GDPR and ePrivacy Directive, we require your consent before placing non-essential cookies on your device. Essential cookies necessary for website operation are placed on the basis of legitimate interest, as they are strictly required to provide the service you have requested.
Categories of Cookies We Use
1. Strictly Necessary Cookies (Essential)
These cookies are required for the website to function and cannot be switched off in our systems. They are usually set only in response to actions you take — such as setting your privacy preferences, logging in, or completing a contact form. You cannot refuse these cookies if you wish to use the website, as they are essential to delivering the service.
Examples of strictly necessary cookies on etftokenisation.com include:
- Session management: Cookies that maintain your browsing session and prevent you from having to re-authenticate or re-enter preferences as you move between pages.
- Security: Cookies that support security features, prevent cross-site request forgery (CSRF) attacks, and protect the integrity of form submissions.
- Cookie consent state: A cookie recording whether you have accepted or declined non-essential cookies, so that we do not repeatedly ask for consent.
These cookies do not collect personal information for marketing purposes and are not used to track you across other websites.
2. Analytics and Performance Cookies
With your consent, we use analytics cookies to collect information about how visitors use ETF Tokenisation. This includes which pages are most visited, how long visitors spend on each page, how visitors arrive at our site (search engines, direct navigation, or referral links), and which regulatory coverage areas or market structure analysis attract the most engagement.
We use Google Analytics 4 (GA4), provided by Google Ireland Limited, which may transfer anonymised data to servers in the United States. Google Analytics collects:
- Pages visited and time spent on each page
- Browser type, device type, and operating system
- General geographic location (country and city-level, not precise geolocation)
- Referral source (which website or search engine sent you)
- New vs. returning visitor status
Google Analytics data is aggregated and anonymised. IP addresses are truncated to prevent identification. We have configured GA4 with data retention limited to 14 months and have disabled advertising features and cross-site tracking signals. Google’s data processing is governed by their Analytics Terms of Service and Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by declining analytics cookies in our consent manager.
3. Advertising Cookies
With your consent, we serve advertisements through Google AdSense, provided by Google Ireland Limited. AdSense cookies may:
- Track your browsing activity across websites that display Google advertisements
- Build a profile of your interests based on your browsing history
- Serve advertisements relevant to your inferred interests
- Measure the effectiveness of advertising campaigns
AdSense may set cookies from the google.com, doubleclick.net, and googleadservices.com domains. These are third-party cookies and are subject to Google’s Privacy Policy and Terms of Service. Google may transfer data to servers in the United States under Standard Contractual Clauses.
We do not share personally identifiable information with Google AdSense beyond what is collected through cookies and your browsing activity on our site. All advertising is clearly separated from editorial content in accordance with Google’s Publisher Policies and our own editorial standards, as described in our Methodology.
4. Functional Cookies
Functional cookies enable enhanced functionality and personalisation. On ETF Tokenisation, these may include:
- Preferences storage: Remembering display preferences, such as whether you prefer compact or expanded navigation.
- Newsletter subscription state: If you subscribe to our intelligence briefings, a functional cookie may be used to recognise you as a subscriber and present subscriber-specific content.
Functional cookies are set with your consent (where they are not strictly necessary) and can be disabled via our consent manager, though doing so may reduce website functionality.
Third-Party Services and Their Cookies
The following third-party services may set cookies when you visit etftokenisation.com:
| Service | Provider | Purpose | Cookie Type | More Information |
|---|---|---|---|---|
| Google Analytics 4 | Google Ireland Ltd | Site analytics | Analytics | Google Privacy Policy |
| Google AdSense | Google Ireland Ltd | Advertising | Advertising | Google Ads Privacy |
| Google Fonts | Google Ireland Ltd | Font delivery | Essential/Functional | Google Fonts Privacy |
We do not use social media tracking pixels, retargeting cookies from advertising networks other than Google, or behavioural tracking tools beyond those disclosed above.
Your Cookie Choices and Rights
Managing Cookies Through Your Browser
All major browsers allow you to control cookies through their settings. You can typically:
- Block all cookies: Prevents all websites from setting cookies, but may break website functionality.
- Block third-party cookies only: Prevents cookies set by domains other than the site you are visiting, while allowing first-party cookies.
- Delete cookies on exit: Automatically clears all cookies when you close the browser.
- Review and delete individual cookies: Most browsers show a list of stored cookies and allow you to delete specific ones.
Browser-specific instructions:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and data stored
Blocking cookies may affect the operation of ETF Tokenisation. In particular, blocking essential cookies will prevent some core functionality, and blocking analytics cookies will prevent us from improving the website based on visitor behaviour.
Opting Out of Advertising
In addition to browser controls, you can opt out of personalised advertising through:
- Google’s Ad Settings: adssettings.google.com — allows you to review and control interest-based advertising
- Your Online Choices (EU/UK): youronlinechoices.com — industry opt-out tool for IAB-compliant advertisers
- Network Advertising Initiative (NAI): optout.networkadvertising.org
Opting out of personalised advertising does not stop all advertising — you may continue to see non-targeted advertisements on etftokenisation.com.
GDPR Rights (EU and UK Residents)
If you are located in the European Union or United Kingdom, you have the following rights regarding data collected through cookies:
- Right of access: Request information about data collected about you.
- Right to erasure: Request deletion of data we hold about you.
- Right to restriction of processing: Request that we restrict how we use your data.
- Right to object: Object to processing based on legitimate interests.
- Right to withdraw consent: Withdraw your consent for non-essential cookies at any time.
To exercise these rights, contact: info@etftokenisation.com. We will respond within 30 days. If you are not satisfied with our response, you may complain to the Federal Data Protection and Information Commissioner (FDPIC) of Switzerland, or to your national data protection authority within the EU.
Cross-Border Data Transfers
Analytics and advertising data collected by Google may be transferred to the United States and other countries. Google processes this data under Standard Contractual Clauses (SCCs) approved by the European Commission, providing appropriate safeguards for cross-border data transfers under GDPR. For more information on Google’s transfer mechanisms, see Google’s Privacy and Terms site.
Children’s Privacy
ETF Tokenisation is an institutional and professional intelligence resource focused on ETF tokenization regulation, market structure, and regulatory compliance for the global financial services industry. We do not knowingly collect personal information from individuals under the age of 18. Our content and advertising targeting is directed at financial professionals and institutional investors, not at children.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our cookie practices. The “last updated” date at the top of this page indicates when the most recent revision was made. Significant changes will be announced via a notice on the website. We encourage you to review this policy periodically.
Your continued use of etftokenisation.com after any changes to this Cookie Policy constitutes your acceptance of the revised policy.
Contact
For questions, concerns, or requests relating to cookies or data privacy:
Email: info@etftokenisation.com Subject line: Cookie Policy Inquiry
The Vanderbilt Portfolio AG Zurich, Switzerland
For general information about our research coverage, including US regulation analysis, EU regulatory frameworks, Asia-Pacific developments, and glossary definitions, see the relevant sections of this website. Subscription and data inquiries can be directed through our contact page.